Questoins for Active Reading #3

Page 108

The 6 myths of Creativity can be described as ways to be motivated, succeed in and manage your time in the business corporation. Teresa Amabile, the Harvard Business School professor who studies creativity in the workplace designed her research by doing research on managers and graduates' journal entries and not telling them that she was focusing on creativity. Then she coded the emails for creativity by looking for the times when they struggled or came up with a new idea. What is especially surprising and interesting about her approach to research is how she did not let the participants know what she was looking for. The audience that Mr. Bill Breen was looking for in writing this article was other professors who plan on doing research on other people, using Ms. Teresa as an example.